Munich Retail Rents and Openings Track Global Brand Moves

Munich posted the country’s highest retail rents at €4,080 per square meter annually on Kaufingerstraße while floor productivity reached €6,800 per square meter, according to JLL figures. Retail sales are forecast to exceed €17 billion in 2025, with average annual growth of 4.1 percent through 2029, per BNP Paribas Real Estate data.

Global retailers continue to select Munich streets when they expand in Europe. The city’s position as Germany’s strongest retail location draws these decisions even as broader trade and economic conditions shift. One new luxury store opened on Maximilianstraße in 2025, part of a wider pattern of luxury additions across leading European retail corridors, Colliers reported.

Flagship stores reshape central streets

An H&M flagship of 3,700 square meters and an enlarged FC Bayern fan shop opened recently. A JD Sports flagship is scheduled to occupy the former H&M premises. These moves concentrate activity on Neuhauser and Kaufingerstraße, where pedestrian counts have returned to pre-pandemic levels and now rank highest in Germany, Cushman & Wakefield recorded.

The combination of high rents, productivity and footfall gives Munich an edge when chains allocate capital across cities. Local landlords and operators benefit directly from the international interest that follows these metrics.

Evidence of sustained demand

Pedestrian recovery and the 4.1 percent projected growth rate supply the clearest local signals. The single Maximilianstraße luxury opening and the sequence of large-format stores on the main shopping axis both trace to the same underlying data on visitor numbers and sales forecasts.

Businesses planning leases or expansions can review the latest JLL and BNP Paribas reports for updated rent and sales figures before committing to space on Kaufingerstraße or Maximilianstraße.

This article is general information only and is not personal financial or investment advice. Consider your own circumstances and seek licensed professional advice before making financial decisions.